Welcome disabled visitors this Purple Tuesday by sharing your disabled access information

This Purple Tuesday, we’re asking businesses across the UK to take steps to make their venues more accessible and welcoming for disabled visitors. At Euan’s Guide, we know that disabled access information is one of the most powerful ways to show your commitment to inclusivity.

Did you know that according to the Euan's Guide Access Survey, 91% of disabled people try to find disabled access information before visiting somewhere new? And that 59% of disabled people will avoid going to a venue if it hasn't shared its disabled access information because they assume it's inaccessible?

By sharing details about your venue’s accessibility, you’re letting disabled people, their families, friends, and carers know that they’re welcome and valued.

Here’s why sharing your disabled access information matters – and how you can get started today.

Why is disabled access information important?

Imagine planning a day out but not knowing if you’ll be able to get into the places you want to visit, or use the loo, or if there’s a quiet space to take time out. That’s the reality for many disabled people, from wheelchair users to those with hearing or vision impairments, and other health needs. By clearly sharing your access information, you’re helping people make informed decisions, allowing them to plan and feel confident about visiting.

Plus, it’s about more than just physical access. Knowing what to expect can help remove the fear of the unknown and give people the freedom to enjoy their visit to the fullest. And, it makes great business sense – improving your access can lead to new and loyal customers!

What to include in your access information

You don’t need a perfect, “fully accessible” venue to make a difference – actually, here at Euan’s Guide, we don’t think anywhere can be fully accessible. What matters most is honesty and clarity so that people know what to expect when they get there. Here are some suggestions of what to include in your access information:

• Entrances and exits: Are there steps, ramps, lifts, or automatic doors?
• Accessible toilets: Do you have one, and is it clearly marked and easily reachable? Do the staff know where to find it, to keep it clear of clutter, and how to work the alarm if the red emergency cord is used?
• Seating options: Do you offer seating with armrests, nearby accessible seating, or spaces for wheelchairs?
• Parking and transportation: Is there accessible parking, or public transport links nearby?
• Lighting and noise: Is your space well-lit and not too noisy for those with sensory sensitivities? Is there a quiet space if you have a busy venue?
• Hearing loops and signage: Do you have a hearing loop, large print signs, or other aids?
• Assistance dogs: make sure you let people know that assistance dogs are welcome in your venue.

How to share your access information

To reach as many people as possible, it’s best to share your disabled access information on your website and social media channels, as well as in your venue by offering signage. It's really helpful to train your staff well about what access you have and how to help people if something is missing that they need - the Purple Tuesday website reports that 70% of people will not return to a business if they receive poor customer service. You can also list for free on EuansGuide.com to reach tens of thousands of disabled people looking for great places to go. 

Small changes, big impact

Even small changes can make a world of difference. Being transparent about your access, showing where there’s room for improvement, and welcoming feedback all help to build trust. This Purple Tuesday, take a step towards greater accessibility and show disabled visitors that your business is a place where they’re welcomed, valued, and included by listing with us at www.EuansGuide.com and making sure your website is up to date.

Let’s make accessibility a priority, not just on Purple Tuesday, but every day.

Tags: purple tuesday, 2024, disabled access, disabled access information, euan's guide, venues, businesses